Saturday, May 24, 2014

Our eyes seem to be big business for the companies in the beauty industry. Did you know that  eye creams make up just about 10% of the market in Australia for skincare treatments, and they were one of only categories that grew during  the financial crisis of during the mid to late 2000s, even when we were tightening our beauty belts.


What’s the reason? Well, perhaps all this economic stress has made us more sleep-deprived, and our eyes more shadowy, than ever. Plus, while they're called laughter lines, crow's feet flock in with equal force whether we're worrying or smiling.


The other reason that eye creams are having a moment, of course, could be that they're better than ever. Skincare technology is ever-evolving and those clever white lab coats are increasingly finding ways to deliver new, cutting-edge ingredients to the delicate skin around (not just under) our eyes. Considering eyes bear the full brunt of ageing and life stress – in the form of fine lines, dark circles and puffiness – it's worth paying for something that actually works.

To take the hard-hunting away for you, we've tried and tested seven of the latest eye creams, and delivered our verdict. Here's what's worth spending your pennies on see http://www.sickandtired.com.au/.